Lanzarote News

NEW PROMOTION OF LANZAROTE WINES IN LANZAROTE.COM

After the previous success with the promotional campaign in summer of 2010, Lanzarote.com has decided to get another wine and wine cellar promotion of Lanzarote for the 10,000 daily users of the website.

From the 30th of June, two of the best wine cellars of Lanzarote, El Grifo and Stratvs will have presence on the main pages of Lanzarote.com in three different languages.
Thanks to the collaboration of these cellars and th DO Regulatory Council of Lanzarote, Lanzarote.com will be giving a box with two bottles of wine from Lanzarote and advertisement of each of the cellars for all the hotels reservations made for the summer season, with the requirement that the reservation are for a minimum stay of one week. Also, Lanzarote,com will be giving a free trip to the Teguise Market to the members of each reservation.
From June 30, two of the major wineries in Lanzarote, the tap and Stratvs will have presence on the home page Lanzarote.com in three languages. Thanks to the collaboration of these wineries and the DO Regulatory Council of Lanzarote, Lanzarote.com giving away a box with two bottles of wine from Lanzarote and advertising of wine each hotel booking for the summer period, with a requirement that this reservation is for a minimum period of one week. Besides giving away free trips to Lanzarote.com Teguise Market to the members of each reservation.

This promotion will be announce on the 30th of June 2011 and will be valid while wine stocks last, which we feel that this promotion will be visible for a week time, as this is being exposed to about 70.000 users of Lanzarote.com

From Lanzarote.com, we encourage wine cellars to join a similar new promotional campaigns, making a direct relation between tourism and gastronomy of Lanzarote, you can contact us on info@lanzarote.com or calling us on 928 593 003.

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EL GRIFO WINE IS GOLD MEDAL WINNER AT THE 2011 WORLD OF MALVASIA WINE COMPETITION CELEBRATED IN CROATIA.

It was the only Spanish wine awarded a prize and it received the third highest mark.

The Canarian El Grifo wine was the only Spanish wine to be awarded a prize at the 2011 World of Malvasia Wine Competition. This world-renowned competition, sponsored by the International Vine and Wine Organisation (OIV), took place recently in Croatia. The local Lanzarote-produced wine was given the third highest score in the competition, winning a total of 89.83 points.

The El Grifo wine with its delightfully strong aroma is both complex and persistent. It is a blend of traditional wines from three vintages; 1956, 1970 and 1997. This sweet malvasia was made using grapes which had been slightly ‘raisined’, that is allowed to dry whilst still on the vine then the fermentation process was halted by the addition of vinic alcohol.

It is the second time that a Canarian Malvasia wine has received such a high accolade in this International Malvasia Competition, after also receiving an award in 2009.

This is the third gold medal won so far this year by the El Grifo winery, a Lanzarote Denomination of Origin producer, in competitions held by the International Vine and Wine Organisation.

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THE RUBICÓN WINERY´S "AMALIA" WINE RECEIVES TOP AWARD IN THE WINE WOMEN AWARDS IN MADRID

It received a Diamond award, equivalent to the gold medal in this international contest which celebrates women in the production and sales of wines.

The Denomination of Origin wine “Amalia” made by the Bodegas Rubicón winery was awarded with a Diamond in the Dry White category, the highest distinction and equivalent of a golden medal in the Wine Women Awards which took place between the 1st and 8th of April in Madrid.

This international competition aims to “support all women” involved in the world of oenology and is open only to those wines “whose production and marketing has been carried out by a woman at least in equal share to men”.

Bodegas Rubicón, owned by Germán López, is run by his two daughters and therefore complies with the regulations of the competition which is open only to companies “whose important or influential” jobs are occupied by women.

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SIX OF LANZAROTE’S WINE PRODUCERS WILL PRESENT THEIR WINES IN VALENCIA AND MADRID NEXT WEEK.

Lanzarote Denomination of Origen Wines will also be represented at the Fuerteventura Agricultural and Livestock Fair (Feaga) from 7th – 10th April.

Six of Lanzarote’s wineries (El Grifo, La Geria, Los Bermejos, Martinón, Stratvs and Vega de Yuco) will present their wines in Valencia and Madrid this week under the banner of “Savour the Flavour of Lanzarote” which forms part of the Lanzarote Cabildo’s (Inter-Island Council) promotional Food and Wine campaign.

The two workshops scheduled to take place are aimed at wine producers, wine sellers, product consultants, sommeliers and other professionals in the sector. The workshops in these two major cities will serve to open up new ways of promoting sales of Lanzarote Denomination of Origin wines on the Spanish mainland.

The first workshop will take place on Monday 4th April from 17.30 till 20.30 in the specialist venue Las Añadas de España (C/ Játiva, 3 de Valencia) and the second will be held on the 6th April at the same times but in the Salón Khemer room in the Urban hotel in Madrid. (C/ Carrera de San Jerónimo, 34).

Lanzarote Denomination of Origin wines will also be represented at Fuerteventura’s Agricultural and Livestock Fair (Feaga) which is taking place between the 7th and 10th April in the Granja Agrícola y Experimental farm in Pozo Negro.

The stand, run by Lanzarote Cabildo in collaboration with the island’s Chamber of Commerce, will showcase Lanzarote wines as well as other types of local produce as part of “Savour the Flavour of Lanzarote” campaign which is part of a broader plan to promote the island’s gastronomy and wines.

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2010´S GRAPE HARVEST HAS PRODUCED "EXCELLENT" DENOMINATION OF ORIGIN WINES

More than a hundred people attended Bodegas Rubicon vineyard for the presentation and tasting of the exquisite wines produced from last season’s harvest.

The 2010 grape harvest has produced some “excellent” Denomination of Origin wines according to the chairman of the Regulatory Board Javier Betancort at the presentation in the Bodegas Rubicon winery last Friday. More than a hundred people had the opportunity to taste and enjoy the most recent wines produced in Lanzarote.

It is only the third time in the 17 years since the Regulatory Board was created that Lanzarote Denomination of Origin wines have been awarded a rating of “excellent” by the tasting committee. The committee tasted a selection of twenty-five 2010 vintage wines, including ten dry malvasias, six semi-sweet whites, four rosés, three tinto joven reds, a sweet malvasia and a sweet muscatel.

Javier Betancort briefly went over the main facts and figures relating to the sector’s productivity in 2010; a year in which the grape yield barely reached a million and a half kilos – a million less than the average year, but nevertheless a year when sales increased by some 32% on the previous year. Some 1,930,869 back labels were supplied by the Regulatory Board to the 17 member wine producers so that each and every bottle could boast the distinctive logo identifying its quality as a Lanzarote Denomination of Origin wine.

The chairman of the Regulatory Board accredited the positive upturn to the joint action undertaken by the Canarian government, Lanzarote’s inter-island council, the Lanzarote Chamber of Commerce and the Regulatory Board itself, which have worked together to promote Lanzarote wines as a valuable marketing tool to attract quality tourism to the island.

The Cabildo’s Agriculture Councillor, Nereida Pérez, also addressed the presentation and thanked the efforts and collaboration of all those involved in the island’s wine producing sector. She also took the opportunity to underline the importance of the Food & Wine Plan promoted by the Cabildo which has contributed to the promotion of Lanzarote wines as a tourist attraction.

The presentation of the 2010 Vintage evaluation included speeches by wine experts Tomás Pérez (El Grifo vineyard), Alberti González (Stratvs vineyard) and Alejandro Felipe (La Geria vineyard) who summarized the qualities of the excellent white wines, rosés and red wines produced in Lanzarote this year.

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