Thursday, June 30th, 2011
After the previous success with the promotional campaign in summer of 2010, Lanzarote.com has decided to get another wine and wine cellar promotion of Lanzarote for the 10,000 daily users of the website.
From the 30th of June, two of the best wine cellars of Lanzarote, El Grifo and Stratvs will have presence on the main pages of Lanzarote.com in three different languages.
Thanks to the collaboration of these cellars and th DO Regulatory Council of Lanzarote, Lanzarote.com will be giving a box with two bottles of wine from Lanzarote and advertisement of each of the cellars for all the hotels reservations made for the summer season, with the requirement that the reservation are for a minimum stay of one week. Also, Lanzarote,com will be giving a free trip to the Teguise Market to the members of each reservation.
From June 30, two of the major wineries in Lanzarote, the tap and Stratvs will have presence on the home page Lanzarote.com in three languages. Thanks to the collaboration of these wineries and the DO Regulatory Council of Lanzarote, Lanzarote.com giving away a box with two bottles of wine from Lanzarote and advertising of wine each hotel booking for the summer period, with a requirement that this reservation is for a minimum period of one week. Besides giving away free trips to Lanzarote.com Teguise Market to the members of each reservation.
This promotion will be announce on the 30th of June 2011 and will be valid while wine stocks last, which we feel that this promotion will be visible for a week time, as this is being exposed to about 70.000 users of Lanzarote.com
From Lanzarote.com, we encourage wine cellars to join a similar new promotional campaigns, making a direct relation between tourism and gastronomy of Lanzarote, you can contact us on info@lanzarote.com or calling us on 928 593 003.
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Tuesday, June 14th, 2011
The event was a resounding success as more than 4,000 samples of Lanzarote’s Denomination of origin wines and tapas were served.
Last Saturday 4th June, some 1,500 people gathered in the luxury port of the Marina Rubicón to celebrate the new Food & Wine festival. During the five hours of the festival more than 4,000 samples of Lanzarote’s excellent Denomination of origin wines and tasty tapas were served to an extremely appreciative public.
The figures just go to show the success of the event which was organised by the Regulating Council of Lanzarote’s Denomination of Origin wines in conjunction with the Marina itself and the island Council’s “Savour the Flavour of Lanzarote” campaign and also with the support and collaboration of the Yaiza town hall and Lanzarote Chamber of Commerce.
The festival, which is the second of its kind to be celebrated on the island after last November’s festival in the marquee at Teguise, was held with the participation of eleven local wine producers; El Grifo, Guiguán, La Geria, Los Bermejos, Martinón, Reymar, Rubicón, Stratvs, Tierra de Volcanes, Vega de Yuco y Vulcano de Lanzarote and five restaurants; La Casa Roja, Casa Brígida, Lanis, El Maño and Afrodite.
Throughout the morning entertainment was provided by the lively sounds of a batucada percussion band, and there were several raffles in which the lucky winners won bottles of Denomination of Origin wines.
Posted in Exhibitions, What's On, gastronomy | No Comments »
Monday, May 16th, 2011
It was the only Spanish wine awarded a prize and it received the third highest mark.
The Canarian El Grifo wine was the only Spanish wine to be awarded a prize at the 2011 World of Malvasia Wine Competition. This world-renowned competition, sponsored by the International Vine and Wine Organisation (OIV), took place recently in Croatia. The local Lanzarote-produced wine was given the third highest score in the competition, winning a total of 89.83 points.
The El Grifo wine with its delightfully strong aroma is both complex and persistent. It is a blend of traditional wines from three vintages; 1956, 1970 and 1997. This sweet malvasia was made using grapes which had been slightly ‘raisined’, that is allowed to dry whilst still on the vine then the fermentation process was halted by the addition of vinic alcohol.
It is the second time that a Canarian Malvasia wine has received such a high accolade in this International Malvasia Competition, after also receiving an award in 2009.
This is the third gold medal won so far this year by the El Grifo winery, a Lanzarote Denomination of Origin producer, in competitions held by the International Vine and Wine Organisation.
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Monday, April 4th, 2011
Lanzarote Denomination of Origen Wines will also be represented at the Fuerteventura Agricultural and Livestock Fair (Feaga) from 7th – 10th April.
Six of Lanzarote’s wineries (El Grifo, La Geria, Los Bermejos, Martinón, Stratvs and Vega de Yuco) will present their wines in Valencia and Madrid this week under the banner of “Savour the Flavour of Lanzarote” which forms part of the Lanzarote Cabildo’s (Inter-Island Council) promotional Food and Wine campaign.
The two workshops scheduled to take place are aimed at wine producers, wine sellers, product consultants, sommeliers and other professionals in the sector. The workshops in these two major cities will serve to open up new ways of promoting sales of Lanzarote Denomination of Origin wines on the Spanish mainland.
The first workshop will take place on Monday 4th April from 17.30 till 20.30 in the specialist venue Las Añadas de España (C/ Játiva, 3 de Valencia) and the second will be held on the 6th April at the same times but in the Salón Khemer room in the Urban hotel in Madrid. (C/ Carrera de San Jerónimo, 34).
Lanzarote Denomination of Origin wines will also be represented at Fuerteventura’s Agricultural and Livestock Fair (Feaga) which is taking place between the 7th and 10th April in the Granja Agrícola y Experimental farm in Pozo Negro.
The stand, run by Lanzarote Cabildo in collaboration with the island’s Chamber of Commerce, will showcase Lanzarote wines as well as other types of local produce as part of “Savour the Flavour of Lanzarote” campaign which is part of a broader plan to promote the island’s gastronomy and wines.
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Monday, March 14th, 2011
More than a hundred people attended Bodegas Rubicon vineyard for the presentation and tasting of the exquisite wines produced from last season’s harvest.
The 2010 grape harvest has produced some “excellent” Denomination of Origin wines according to the chairman of the Regulatory Board Javier Betancort at the presentation in the Bodegas Rubicon winery last Friday. More than a hundred people had the opportunity to taste and enjoy the most recent wines produced in Lanzarote.
It is only the third time in the 17 years since the Regulatory Board was created that Lanzarote Denomination of Origin wines have been awarded a rating of “excellent” by the tasting committee. The committee tasted a selection of twenty-five 2010 vintage wines, including ten dry malvasias, six semi-sweet whites, four rosés, three tinto joven reds, a sweet malvasia and a sweet muscatel.
Javier Betancort briefly went over the main facts and figures relating to the sector’s productivity in 2010; a year in which the grape yield barely reached a million and a half kilos – a million less than the average year, but nevertheless a year when sales increased by some 32% on the previous year. Some 1,930,869 back labels were supplied by the Regulatory Board to the 17 member wine producers so that each and every bottle could boast the distinctive logo identifying its quality as a Lanzarote Denomination of Origin wine.
The chairman of the Regulatory Board accredited the positive upturn to the joint action undertaken by the Canarian government, Lanzarote’s inter-island council, the Lanzarote Chamber of Commerce and the Regulatory Board itself, which have worked together to promote Lanzarote wines as a valuable marketing tool to attract quality tourism to the island.
The Cabildo’s Agriculture Councillor, Nereida Pérez, also addressed the presentation and thanked the efforts and collaboration of all those involved in the island’s wine producing sector. She also took the opportunity to underline the importance of the Food & Wine Plan promoted by the Cabildo which has contributed to the promotion of Lanzarote wines as a tourist attraction.
The presentation of the 2010 Vintage evaluation included speeches by wine experts Tomás Pérez (El Grifo vineyard), Alberti González (Stratvs vineyard) and Alejandro Felipe (La Geria vineyard) who summarized the qualities of the excellent white wines, rosés and red wines produced in Lanzarote this year.
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